What we do

Thank you for the opportunity to present to you an abridged version of our marketing plan and how we can help you get the best and highest price for your home. We work in synergy with our clients, working creatively together to bring your home and neighborhood into the best possible light for potential buyers. Selecting an agent with a proven track record in local luxury sales will be one of the most important decisions you make. We would love to sit down and with you and discuss our complete advantages in detail and explain what we do that creates successful sales.
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Performance

 

Connie and Fletcher have successfully sold over 450 homes for their clients.

Connie and Fletcher have sold over 400 million in real estate for their clients.

Analyzing, Pricing and Preparing

 

Analyzing -

 
Market Analysis  - We do the most thorough market analysis in the industry using a variety of methods.  Our market analysis is one of the best tools in determining price.    
 
Pricing  -  Your goals, the value of your home and current market conditions all play a part in the important step of pricing.  A properly presented, priced and marketed listing will maximize your profits by creating a blitz of attention and competetion by buyers.

 

Preparing Your House For Sale -

 

Not only can we give you experienced advice on how to best present your home for sale, but we also know the best people who can make it happen and we’ve been working with them for years.

 
Designers/stagers - We work closely with the best color specialists, architects, designers and stagers day in and day out to transform houses into beautiful, warm and desirable homes.  We consult with them and you and tailor their services to your objectives, your homes needs and buyer's wants.  Proper staging, home prepping and presentation are key to our business as it attracts the most buyers and also your best buyer and gives you the most profit.  Below are just a few examples of before and after transformations. 

 

Before

After

 

Servicemen - We work closely with builders, plumbers, painters, landscapers and cleanersto showcase your home in the best light.
 
Inspectors – To eliminate surprises as well as buyer’s leverage, we like to schedule inspectors for any area that is possibly problematic.  Besides negotiating the best possible price and terms we also have the experience to avoid redflags and surprises creating a smooth easy transaction.  We also order and schedule the required city inspections and hazards report.
 
Professional Photographer – We only use the best professional photographers.  Lots of stunning, well thought, brilliant and staged photos bring your home to life for buyers who are viewing these photos online either on their desktop, laptop, tablet, or mobile phone.  We optimize these photographs so they are exceedingly sharp and clear on all platforms.  When viewing our photographs we want people to say, "I need to see that house."  Excellent photographs attract multiple buyers, gets them excited and gets them into your home.

 

Before

 After

Our Marketing Advantages

 

Our 24 Points Marketing System

Our international and local marketing reaches further than anyone else in the industry. Using a combination of web, print and our network, we generate a buzz and a parade of buyers into your home. Our initial combined marketing will put your home in front of well over 100,00 real buyers. More people will see your home through us than anyone else.

It starts with Online Marketing -

Christie’s International Real Estate - A global brand attached to your home. With almost 1.8 million unique visits a month, your home if priced over a million, is on Christie’s website for the world to see. It's also shared with 25,000 Christie's International Sales Associates worldwide and 950 offices in 45 countries.

Pacific Union - A local brand and reputation attached to your home. Pacific Union dominates the luxury real estate markets throughout northern California. PacificUnion.com has over 400,000 unique visitors per year putting international and local buyers at your doorstep.

MLS, Multiple Listing Service - The network used by 5000 Marin and San Francisco agents to share listings and get your property exposed to every realtor and their buyers. It is connected to every realty network and thousands of other sites.

Top Agent Network - An exclusive network for Top Agents which allows us to communicate with thousands of agents instantly with descriptions of upcoming listings. Your home will be presented to them with an extensive pictorial layout and a property description.

Platinum Group - Your home will be shared again with pictorial layout and description with an exclusive network of the top 100 agents.

www.YourHome.com www.ConnieIrwin.com www.Fletcherirwin.com - Your home gets its own website and goes onto ours. Easy for people to find and easy for people to view on all devices delivering high resolution full frame images and information.

Other Websites - Your home is marketed as an enhanced listing on Trulia and Zillow two of the fastest growing real estate websites with 60 million unique monthly visitors each month! We also feature your home on Clean Offer, Wall Street Journal Asia, Google, Realtor.com, Aol, Msn, Juno, Net Zero, Yahoo, Sf Gate, NY Times, DupontRegistry, BackPage, OnlineWSJ, LuxuryRealEstate, Edgio, Hotpads, Livedeal, Oodle, Marin IJ, Move, Lycos, Propsmart, Vast, Front door, Dot homes, Vast, Enormo, Redfin and thousands of other sites making it easy for online buyers from all over the country and the world to find your property.

Facebook- We post our lisings onto our facebook which includes hundreds of agents and hundreds of past and current clients. 

Video - A video tour of your home is added to the Pacunion site and Youtube.  We can also customize a high end video possibly with aerial footage if needed, or upon request.  Click on the link below.

http://youtu.be/lFFLwtV_tfA

Conventional Marketing - 

Personal Network – We are connected to every realtor in the area instantly,thus buyers.  We spent years developing relationships with Realtors in the area.   We also email your home to these groups before and during the listing period in a pictorial E-Brochure.   This translates to hundreds of the most qualified buyers instantly knowing about your home and hundreds of agents working to sell it.  

Office Network – Pacific Union International is Northern California’s most dynamic real estate firm with over 20 offices throughout the Bay area and over 450 of the most productice agents in Northern California.  We are number one on properties above a million in all markets.  A pictorial E-Flyer goes out to all these agents giving your home presence all over Northern California and particularly Marin and San Francisco.

Brochures – A professional brochure featuring our vibrant photos will be placed in the home, in the brochure box, in our office and emailed out to brokers.

Local Newspaper and Magazine Advertising – We showcase your property to millions of weekly readers by advertising in the areas most widely read publications.  Open home ads will be placed in Chronicle and Marin IJ.   Occasionally we do a property ad in this section of the paper.

Protecting you is our most important job

How We Protect You…

Our experience in hundreds of transactions enable us to identify redflags that could affect you in either the buying or selling process and eliminate these.  We have a team of trusted inspectors, contractors, engineers and drainage experts that assist us in identifying any problems giving our buyers, sellers and us peace of mind.

Contracts and Disclosures – We carefully go over disclosures and contracts with you so that they are properly filled out and the disclosures are thorough, complete and detailed.  Properly filled out disclosoures is one of the most important things you can do in protecting yourself, create trust and a smooth transaction.   A comprehensive “Buyer’s Package”  including all reports and legally mandated disclosures, will be prepared and delivered to any agent/buyer interested in writing an offer.  We have a full time escrow coordinator as well as ourselves making sure all contracts, disclosures and reports are properly executed and more importantly read, understood and executed by Buyer.  At the end of the transaction we give you a cd with all the documents  from the transaction catalogued. 

Risk Management, Our Legal Support and Legal Updates –  We attend legal updates continually throughout the year as well as updates from Bill Jansen, one of the top real estate attorneys in the state alerting us of any current real estate liability trends.

Testimonials

This is our real testimonial board in our office.  We thrive off of great testimonials. That's why amazingly 95% of our business comes from referrals and repeat clients.

Thank you so much for bearing with us.  We always felt like we could call or email you with questions and are still in awe of how you gor back to us so promptly.  You were so wonderful about making our quest for a house feel like it mattered to you as much as it mattered to us - we felt like your only clients in the world.  Thanks again for everything.  We sing your praises to everyone who will listen.

- Alexis and Emily

 

We can't thank you enough for everything you've done for us over the past six months. It has been a privilege to get to work with you and get to you know you! And, of course we are just thrilled with our beautiful new home!   We think of you two often and how deep our appreciation is for what you've helped create in our life. Without you our dream would never have been realized in such a perfect way. We continue to sing praises to all.  

- Michelle and Michael

I wanted to express my gratitude for all your hard work in the sale of our home. Your depth of experience, patience, determination, and great attitude al contributed to make an otherwise rocky transaction as smooth and pleasant as it turned out. When everything looked like it was going haywire you managed to keep everything from falling apart. That kind of dedication and tenacity is a rare commodity. It was a pleasure working with you. Thank you so much! 

-  Wes and Jane

We unanimously decided the Irwin team would best represent our interests. They made recommendations as to how the house could be more attractive, and after pre-inspections what could be done before we put our home on the market. They artfully photographed the home and created a video. It took less than a week to get the ultimate purchaser of the house. In the end we sold the house for 20% more than the list price. I highly recommend them! 

- Client

Thanks a bunch for everything! The wisdom, guidance, humor, flowers, house, sale, flowers, vases, refrigerator, borrowed furniture, reason, willingness, cheerfulness, optimism, paperwork, coordination, hours and hours of work, driving, looking, talking, and everything else we cant remember at the moment including inspections, counter offers and blah, blah, blah – see we are still overwhelmed! You are our house angel and more importantly our valued friend. Thanks! 

- Phil

After buying and selling five houses in several states, we believe this transaction was by far the smoothest. A great deal had to do with the advice and counsel we received. We cannot thank you enough and have recommended you to a number of our friends. You are a joy to work with and I know we will call on you again if the need arises.

-James Henry and Elizabeth

Thank you for your unbelievable support, guidance, and love throughout this whole process. So many times and still you went far beyond what I would have imagined a realtor doing. I feel like it is difficult to adequately say thank you with words.  

- Linda

We dont know how to start in thanking you for all your kindness and support. We will never hesitate to recommend you to anyone Selling or Buying in Marin. You are the best and we regard you as a true friend. We love this house and it has already become very special to us. 

- Brian, Juliette and Digby

Your good judgement, compassion, and understanding served us both very well. You have been such a comfort and a very reliable guide for me through all these months and your kindness and generosity of spirit continue to impress me! 

- Susan

You made what could have been an incredibly stressful situation a very exciting and meaningful experience for me. I couldn't have found a better person to represent me. It was so heartfelt to have you right by my side the whole way. I really felt your support and am full of gratitude. 

- Anne

Thanks gain for all your patience, understanding, encouragement, support and hardwork during our search for the perfect house. We wouldn't be where we are today if it wasn't for all your effort. You have touched our lives in a way that we cant adequately express in writing.

-  Robin

In the past 5 years I have completed three transactions with Connie and Fletcher Irwin. I am planning two more within 3 years and I already know that they will be helping with those as well. Connie and Fletcher have demonstrated to me that they have my best interest in mind during the transactions, and have on multiple occasions provided various types of support even after close of escrow. I cannot thank them enough.

- Arn

We would like to thank you for all you have done in helping us find our first home. We are glad that so and so suggested we work with you as we surely could not have found a better match. Through your patience and expertise you aided us in the process of contemplating our needs and weighing them with our likes and desires. We found a little piece of heaven. We really can't thank you enough. You're the best. 

- Michele and Howard

I can’t thank you enough for all the special attention and help you gave me in my quest to sell my house. I always felt you were there with excellent professional advice and emotional support through the hard times. Thank you again for all you’re your good work. It was a pleasure working with you.

 - Margot

Thank you for all you have done to make our lives so easy during what could have been such a tumultuous time. We are so grateful you are the one who took care of us.

- Jeannie and Osmund

I want you to know I really appreciate all you did for me. Your efforts were far beyond and above my expectations. Best to you always. Connie and Fletcher Irwin were outstandingly helpful in the sale of my house. 

- Loretta

Our whole experience, from helping us sell, to taking us to 5 million homes, to writing up proposals, to aiding us in purchasing crescent...our hearts are full and very grateful.

- Eric

It was a real pleasure having the Irwin team sell our house. They were extremely professional and incredibly thorough with their research of the market. The service was unbelievable and they went above and beyond. On a personal note, I could not have asked for nicer people to help me with the sale of my house. They truly care about their clients.

-  Leah

I dont know where to start in thanking you for all that you have done. You have made a potentially stressful situation really easy and we could not have achieved all we have without your wonderful help, truly above and beyond the call of duty. You kept the house beautiful and we absolutely love it. And thank you for all the transatlantic phone calls, faxes, and emails which you performed so amazingly, sometimes at midnight! You are incredible! 

- Client

We are so happy with all your efforts, bringing us this house, it's truly a gift.

- Client

Thank you for getting us a house we are sure to be happy in. Your timing, follow up and very quick work gave us the extra edge to get a good deal and feel good about the reports.

- Linda, Chris and Bjorn

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